Fanbase Building Lessons from Your Own Fandom
Two questions that made me think this week: Who are three artists you’ve recently become a fan of? (If you’re debating what it means to
May 14, 2021
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Every week, I write a thoughtful newsletter on music marketing. I’ve had people tell me it’s the only email newsletter they always make sure to read (which honestly made me feel awesome). You can sign up for it here.
Two questions that made me think this week: Who are three artists you’ve recently become a fan of? (If you’re debating what it means to
I asked three questions to my email list last week: Have you run ads for your music? What were the results? What’s your best piece
I don’t usually like to write in this kind of format, but someone asked me the other day, “What are the biggest mistakes that indie artists
I hate TikTok. But I recently found an artist using it in a way I think is really interesting / effective. Will Paquin got kind of
Last week, I asked you two questions: What is the best way to grow your streams on Spotify? What is the best way to get
This week, I want to talk about something utterly mind-blowing that will dramatically upgrade how you promote your music. Hold onto your socks because they’re
Last week, I gave two quick tips for converting social followers into email subscribers. (As always, you can read that post here.) And I kind
Last week, I outlined my three keys to building a following on a social channel: Get in front of groups that already exist. Pay for
A few weeks ago, I showed you my version of the marketing funnel: Today, I want to talk about the top of the funnel: awareness