Music Marketing Thoughts

Every week, I write a thoughtful newsletter on music marketing. I’ve had people tell me it’s the only email newsletter they always make sure to read (which honestly made me feel awesome). You can sign up for it here.

I Quit My Job

Freaking out a little this week because I actually did it… I actually quit my job. Frick. If you’ve been reading for a while, you

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The Danger of 80/20

I had two ideas for a post this week. The first was to write about payola – a topic that’s interesting, emotive, and catchy. The second was

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How to Market Niche Music

I’ve gotten the same question from a few people recently: “Can I build a fanbase if I’m not making ‘mainstream’ music?” It’s a good question.

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