Build a community around your artistry.

Learn how to effectively promote your music – and actually enjoy doing it – with the How to Promote Indie Music workbook package.

It's not just another promo book.

It’s a paradigm shift away from lame tactics toward a community built around meaningful artistry.

"Jon hits the nail on its head with his community-driven approach to music marketing."
Jason Grishkoff
Founder of SubmitHub
"It was fun and informative, which is the highest compliment I give a thing."
Amelia Ray
Host of Up, Up and a Ray
"Very thorough and covers everything you need to know about the music industry."
Peter Amara
Founder of MusicBoxPete
"I'm VERY excited about this book... you're going to help a lot of people with this."
Justin Sinclair
Brother James

What's Included

The Bundle

The Book + The Workbook

The book lays out the framework of indie music promotion and a path toward effectively releasing music. The workbook includes all of the exercises and documents discussed in the book, packaged in cool (and printable) .pdf form so that you can put them into action.

About How to Promote Indie Music

If you’re like most indie artists, you kind of hate music promotion.

Yeah, you do it. But too often it feels like a collection of used-car sales tactics, and on top of that, it usually doesn’t work.

It shouldn’t be that way.

I started Two Story Melody five years ago. Today, I get more than 300 submissions a week from artists asking for coverage. The vast majority end up being shouts into the black hole of my email inbox.

I hate it.

I hate that so much of indie promo is focused on the wrong things – vanity metrics and same-as-everyone-else social stuff and pushy release tactics that don’t really work.

Because I know how much artists care about the music they make.

What if promotion led to real results – and, even better, a community built around your artistry? What if it was effective and meaningful?

In this book, I’ve packaged years of experience running Two Story Melody (a top-ranked music blog) and Two Story Media (a music PR firm) to lay out a roadmap to better indie music promotion – promotion that doesn’t suck.

The book introduces a perspective and a toolbox of tactics that will help you to market your music more effectively, and, ultimately, help you to build a community that matters.

It’s possible. And if you know the keys to community, you can make it happen.


What the book is not:

  • A detailed course on Facebook Ads.
  • An encyclopedia of every music marketing tactic ever.
  • Lame.


What the book is:

  • A guide to effectively setting up marketing platforms.
  • A roadmap to follow as you release music.
  • A paradigm shift away from draining promotion toward meaningful community building.


What you’ll learn:

  • Why people become fans (it’s not just about music)
  • The four pillars of community based on social-psychological research
  • What each pillar means for your artistry
  • The three foundational traits of successful artistry
  • How to use leading indicators to set your goals as an artist
  • A little bit about the War of 1812
  • Which platforms are most effective for indie artists
  • The purpose of each platform as it relates to your marketing funnel
  • The most effective tactics on each platform
  • The key metrics to track as you promote your music
  • How to successfully run a release campaign for press coverage
  • How to understand and capitalize on Spotify’s algorithm
  • How to strategically use social ads
  • How to continually build your meaningful community over time.

 

Plus some mediocre jokes. And also a lot more.

The bottom line is that, if you want to make a living making music for a community that cares about your art, this book will give you a path to get there.

When you get the bundle, you’ll get access to How to Promote Indie Music in all the top ebook formats – EPUB, Kindle, Apple, Nook, .pdf, etc.

About The Indie Music Promo Workbook

9 exercises to help you put promo strategy into practice. 

How to Promote Indie Music presents a framework for building a community around your artistry – and to get there, it discusses a bunch of documents. This workbook includes the real-life versions of those documents. It’s a hip, well-designed .pdf that’s meant to be printable so that you can start putting the tactics to use. 


What the workbook includes:

  • Core Value List 
  • Community Visualization Plan
  • 3-2-1 Goal Plan
  • Feedback Finder
  • Artist Impact List
  • Platform Scorecard
  • Posting Playbook
  • EPK
  • Pitch Tracking Sheet


Each contains directions, examples, and templates to help you document your community and plan your promo.

About the Author

Hey. I’m the founder of Two Story Melody (a music blog) and Two Story Media (a music PR firm).

Here are two truths and a lie about me: I love understanding how songs are made. I once attempted to swim across the Pacific Ocean, but only made it to Hawaii. I was the stunt double for Sandra Bullock in the films Gravity and The Blindside.

Check out Chapter 1 for free.

Want a sneak peek? Download the first chapter here. It’s called “The Problem”, and it’s an honest look at the difficulty involved in successful promo. Promo can kind of suck, but understanding why it sucks is the first step toward making it not suck.

Check it out in .pdf form.

Ready to build a community around your artistry?

The Bundle

Get 50% off How to Promote Indie Music: The Course

We’re working on a course to help artists promote music and build community that’ll be out in 2021. Sign up here to get a discount code for half-off when it launches, plus sneak peeks at material before it’s live.