Want to your artistry to look legit, but not ready to pay a press agency $1k+?

Become Your Own PR Pro

Learn a step-by-step process that’s guaranteed to get articles written about your music, based on our proven system and advice from leading experts.

What artists say about our PR process...

PR is a proven path to establishing credibility around your artistry. But it's not an easy one.

Let’s start with the good news: Getting real people to write meaningful words about your music is one of the best ways to build legitimacy.

There are plenty of artists with 100,000+ streams on Spotify – but without proof that live human beings have actually engaged with their work.

And that’s not good, because when would-be fans and industry stakeholders look into these artists, a lack of legitimate engagement is a big red flag that turns opportunities away.

Good press coverage can remove red flags and open doors.

Because, when you do have meaningful articles written about your music, would-be fans can enter into your story and become actual fans. And industry people (A&R reps, booking managers, etc.) get proof that what you’re doing connects really with real people.

But here’s the bad news: Music PR is actually pretty hard.

And potentially very frustrating.

I’ve experienced this firsthand.

I’ve helped hundreds of artists promote their music and get covered in meaningful places through Two Story Media – but before any of that, back when I still wore Aeropostale t-shirts and thought I might have an undiscovered gift for rapping, I tried to get my own (mediocre) music covered.

That experience sucked.

Here’s what happened:

  1. I uploaded my song to CD Baby.
  2. I sent a couple of very long and distressingly personal emails to two music blogs I thought were cool.
  3. I checked my email 30 times a day for two weeks.
  4. The song came out and my mom told me it was good.
  5. I never heard back from the blogs and my song never made it to 1,000 streams.

(No, I’m not going to show you the song I submitted. Have a heart.)

And, to be honest, my failure actually wasn’t as bad as it could’ve been.

A bunch of artists I’ve talked to…

❌ Have sent hundreds of emails without hearing back (because they don’t fully understand what makes editors interested in a song).

❌ Paid a PR firm $1,000+ and ended up with almost nothing to show for it.

❌ Don’t know how to create an effective EPK (one that’s actually interesting, removes friction for editors, and comes across as professional).

❌ Waste a ton of time searching for music blogs, but aren’t sure of the best way to submit to them… do you use contact pages, SubmitHub, or what?

❌ Don’t know what a good release timeline should look like.

❌ Don’t know when to send emails, how often to follow up, or even who to reach out to for pitches.

❌  Don’t know what to do when a blog asks for $$$ for coverage.

 ❌ Aren’t sure how to use the coverage they do get / don’t know what outlets are expecting from them.

…and so they waste a lot of time running press campaigns that don’t really work.

Don’t worry. I’m 100% positive you can do much better than this.

Because in the decade-ish since that debacle, I’ve started an award-winning music blog, studied music PR in detail, and helped hundreds of artists get placements.

And here’s the best news: If you have solid music and you understand how PR works, you can absolutely get your music covered in meaningful places – efficiently, without wasting time on stuff that doesn’t work.

I’ve experienced this firsthand, too.

Here are a few examples of placements I've gotten for artists at Two Story Media.

The bottom line is that there's a clear process to doing PR – and if you follow it, you will get coverage.

(Assuming you have good music. I have to throw that in there, because it is important.)

This course teaches you that process and walks you through how to follow it.

It’s a video course. It starts with a high-level look at PR and an overview of the system we use at Two Story Media.

Then, each video breaks down a component of the system in detail (usually via Loom recording, so I’m sharing my screen and showing you exactly what I’m doing).

If you want to build credibility by getting your music covered – yourself, without paying a PR firm thousands of bucks to run a campaign for you – this course will help.

Here's what you're going to get.

✅  The often-misunderstood definition of PR (and the real reason you need it).

✅  A detailed walk-through of the actual system we use at Two Story Media to get coverage for our artists.

✅  Step-by-step instructions on how to build your list of outlets to target.

✅  Detailed guidelines on how to write an EPK (with breakdowns of real examples)

✅  The pitching tactic that will give you your best chance at big-time coverage.

✅  A step-by-step guide to effectively email blogs (and behind-the-scenes insight into the responses you can expect to get).

✅  A breakdown of follow-up best practices to improve your response rates.

✅  Deep dives on SubmitHub and MusoSoup (including exactly how you should use both platforms).

✅  A discussion on payola (and an honest guide on how to respond if you’re asked to pay for coverage).

✅  Guidelines for what you should do when you do get covered so that you build lasting relationships.

And a few bonus videos...

✅ A behind-the-scenes look at Two Story Melody’s editorial processes (so you can see how coverage actually happens).

✅ PR expert roundtable – a discussion with Dawn (from Pressed PR), James (from Independent Music Promotion), and Sean (from Republic Media), so you get a well-rounded perspective on what successful PR entails.

✅ Coming soon: Blog editor roundtable – a discussion with a group of my friends who are indie blog editors, so you can hear what they’re thinking when they choose artists to cover.

✅ A few other cool bonuses (you’ll have to get the course to find out what they are.)

Plus you'll get...

➕ Downloadable resources to help you put the lessons into practice.

You’ll get templates, worksheets, and a printable PR campaign checklist, so that you can carry out your own campaign and nail things step-by-step.

➕ Lifetime access to all of the material via the product page.

This course will be updated, and you’ll always have log-in access to the most up-to-date content (including worksheets, templates, etc.) from the product page.

So who teaches this course?

Fair question. My name is Jon Anderson. I’m the founder of Two Story Melody (a music blog) and Two Story Media (a music PR firm), and the author of How to Promote Indie Music, which was an Amazon best seller (an accolade that, trust me, sounds much more impressive than it is).

I’ve helped hundreds of artists market their music, I’ve personally placed hundreds of pieces of press coverage (tbh it might be thousands, but I’m not 100% sure, so let’s play it safe), and I’ve been called “funny once in a while” by my wife.

Bottom line: I’m confident that I can help you understand the process of good PR and get your music covered.

A couple final notes...

Your feedback is encouraged.

As you go through the course, you’ll see areas asking for your thoughts on the material. If you have questions on anything PR-related, ask away – I’ll reply directly, and I’ll be updating things to make the course as helpful as possible, too.

Yes, there’s a guarantee (and it’s really good).

The guarantee question is classic ha. I get it. Here’s the situation:

If you don’t find the course useful, just reach out anytime within 60 days and we’ll give you a full refund, no questions asked. And even better…

If you follow all of the action steps in the course and don’t get coverage of your music, reach out and we’ll give you a full refund.

I really believe this stuff works, and I also think you shouldn’t have to pay for material that doesn’t help you. All in all, I think this is a pretty quality policy.

Ready to Become a PR Pro?

Ready to build credibility around your music? Fill out your info below, and let’s do this.

Frequently Asked Questions

Not sure if this course is right for you? This section might help – we’ll see. 

Good question.

Here’s my take:

If you want to learn how to get press coverage of your music yourself and you have the time to commit to doing it (i.e. at least a few hours per week), then yes, this course is for you.

Time is really important here. Because you’re basically signing up to take the course, and you’re signing up to run your own PR campaign.

Now, don’t get me wrong… this is meant to save you a bunch of wasted time / effort compared to fumbling through PR yourself.

But the truth is that if you don’t have 10+ hours of time (total) over the next month or two, then no, this course is not for you.

I think that’s pretty straightforward, but if you still aren’t sure, let me know.

Yes, as I mentioned above (I forgive you for skimming), you get a no-questions-asked refund for 60 days. That descriptor kind of says it all; basically, if you purchase and aren’t satisfied, let me know and I’ll give you a refund.

And, after that, if you complete all of the actions steps and don’t get an article written about your music, you can get a full refund, too. More on that right below.

Yeah – if you complete all of the action steps, I actually do guarantee that you’ll get an article written about your music.

Pretty good, right?

Plus you can get a no-questions asked refund for the first 60 days if you don’t find the material useful.

Long-story-short, don’t worry – you’re well covered.

My sweet spot, as I tell Two Story Media clients, is indie music blogs. Big media conglomerate placements happen occasionally, but my process (and what I honestly think is your best path) focuses on mid-tier outlets. You can see the type of blogs I’m talking about higher up on this page.

In other words, while I never say never, the information in this course is more likely to help you get covered at Glide or Atwood or Ear to the Ground – not so much Rolling Stone.

⬆️  That’s more of a statement than a question, but hey, I’m here to help.

Give me a shout at jon at twostorymedia dot com and I’ll give you my best answer.

💯  I literally guarantee that this course will help you get coverage of your music. (Read the guarantee here.)