Why You Should Work with Other People

So this is my most-streamed track on Spotify: Unimpressive, I know. And get this: It’s even less impressive than you think, because I didn’t even write it. And I’m not the primary performer on it, either. My brother, Tom (tall-ish, glasses, writes mostly-weekly newsletters, definitely going to lose our annual kickboxing match – that guy) wrote it and […]

We Should Probably Look at the Big Picture More Often

Well, last week was my first in 6.5 years not working full-time at a marketing agency. To celebrate, I took it off – meaning I did zero “actual” work on Two Story stuff. Some people (my wife and my mom) said this would be a wise way to rest. Some people (the slightly fit business-y guy I talked to […]

The Musician Income Survey

So I’ve got kind of an awkward question for you… How much money do you make? (With music.) If you trust me enough to share the answer to that, take this quick two-minute survey. It’s only seven questions and your answers will be totally anonymous (no email / name). I’ll be sharing the cumulative data from this […]

How to Stand Out When You Email Music Blogs

Today, I want to give you a look behind-the-scenes at my life as the founder and Bad-Emailer-in-Chief of a mid-level indie music blog. You’ll probably find this a little depressing. With personal email filtered out, here’s a picture of my inbox at around 2pm this past Friday: That image might be a little blurry (I […]

How to Release Your First Song

All right, we’re going to the mailbag. Last week, I asked for your music marketing questions, and the most common one you sent me was this: “How should I approach a release if it’s my first one?” Great question. We’ve all been there. The first time I released music, I submitted it to two music […]

I Quit My Job

Freaking out a little this week because I actually did it… I actually quit my job. Frick. If you’ve been reading for a while, you know this has been kind of a long time coming. I’ve run Two Story since 2016; it’s gained enough traction over that time to make quitting feel more like a “next […]

Your Fans Aren’t Means

One of my favorite things about music is that it’s an end in itself. In my head, I have a kind of continuum with “means” on one side and “ends” on the other side. “Means” are things that you do to get to something else. They tend to be less enjoyable and you typically wouldn’t […]

Why It’s Okay to Not Know Everything About Music Marketing

I frequently feel like I don’t know as much as I should. Case in point: I was talking to a friend about Spotify promotion and kind of acting the part of the expert. Me: “Well you know, I haven’t gotten great results with Spotify’s native ads, and don’t you think Spotify should make more fan […]

How to Use Instagram Well (Without Sucking Joy from Your Art)

“I thought I could reach a lot of people on Instagram, but I feel like it’s just sucking the joy out of my art.” ^That’s a lament I heard this past weekend from a friend who does portraits in oils and colored pencil. He’s really good (linking his Instagram here as proof). But he’s been […]

The Promo Strategies Ed Sheeran Used to Notch Another #1 Hit

I’m disappointed to report that I think Ed Sheeran’s newest track kind of sucks. It’s called “Bad Habits”, and it sounds like a bland Disney channel version of something The Weeknd decided to leave off his last album. Fairly catchy, but mostly lame. (You can listen to it here if you want to.) I’m not […]