Yeah, you do it. But too often it feels like a collection of used-car sales tactics, and on top of that, it usually doesn’t work.
It shouldn’t be that way.
What if promotion led to real results – and, even better, a community built around your artistry? What if it was effective and meaningful?
In this book, Jon Anderson (founder of Two Story Media) details a roadmap to better indie music promotion, introducing a perspective and a toolbox of tactics that will help you to market your music more effectively – and, ultimately, help you to build a community that matters.
What the book is not:
What the book is:
If you want to make a living making music for a community that cares about your art, this book will give you a path to get there.
Jon’s the founder of Two Story Melody (a music blog) and Two Story Media (a music PR firm).
Here are two truths and a lie about him: Jon loves understanding how songs are made. Jon once attempted to swim across the Pacific Ocean, but only made it to Hawaii. Jon was the stunt double for Sandra Bullock in the films Gravity and The Blindside.
Want a sneak peek? Download the first chapter here. It’s called “The Problem”, and it’s an honest look at the difficulty involved in successful promo. Promo can kind of suck, but understanding why it sucks is the first step toward making it not suck.
Check it out in .pdf form.